Who We Are

Deep Reflection, Inc is one of the premiere janitorial service & supply companies in western North Carolina. Deep Reflection, Inc was founded in Goldsboro, NC in 1997 by Julius A. Howell, Sr, a 22-year U.S. Air Force veteran. Mr. Howell smartly sought assistance from the SBA, NC PTAC and SBTDC during his journey to success. Now with more than 26 years of experience in the janitorial services & supply industry, Deep Reflection, Inc has partnered with more than 15 federal and state agencies, 12 large businesses and numerous small businesses. During this journey, they also employed more than 200 full- and part-time employees. The company, now headquartered in North Wilkesboro, NC, has rapidly risen to become a key supplier for custodial services and supplies to agencies such as:

• Department of Defense (DOD)
• The Veterans Administration (VA)
• Federal Aviation Administration (FAA)
• National Oceanic Administration (NOAA)
• The Department of Homeland Security (DHS)
• Federal Emergency Management Agency (FEMA)
• North Carolina Department of Transportation (NCDOT) ​

Deep Reflection, Inc has also successfully completed (9) nine years in the Small Business Administration (SBA) 8A Small Business program, and currently holds the following certifications:

• (HUBZONE) SBA Certified HUBZONE Business
• NC & SBA Certified Minority Owned Small Business
• (SDVOSB) Service-Disabled Veteran Owned Small Business
• (HUB) NC Certified Historically Underutilized Small Business

The focus of Deep Reflection, Inc continues to be that of providing Eco-friendly, affordable and U.S. sourced supplies and chemicals. This we feel will greatly assist our churches, schools, daycares, state and federal agencies in reducing their budgets during times of increased inflation. Deep Reflection, Inc has also expanded its services to now include.

• Custodial
• Elevator Repair
• Lawn Care
• Window Washing